BNI is a business and professional networking organisation that allows only one representative from each profession to join any of its chapters. The sole purpose of the BNI chapter is to generate more business for its members.
BNI is the most successful business referral organisation in the world; there are currently over 4,000 chapters in operation with more than 80,000 members; members of BNI last year passed over 3,300,000 referrals; this tranlated into over £850 million in business being done between the members.
BNI members carry a card file with the other members cards in it. When they speak to a client, associate or friend and they recognise a need that can be fulfilled by a member of the chapter, they can then provide a referral to fill that need.